WORLD'S SOFTEST PLUSH - WHERE UNMATCHED SOFTNESS MEETS ENDLESS VARIETY Unveil the magic of World’s Softest Plush and create soft memories that stand the test of time. Embrace the comfort, variety, and style that our plushie companions bring into your life – it’s a world of softness waiting to be explored. "HUG TO BELIEVE - World’s Softest Plush has been bringing softness to the world since 2011, and we have enjoyed every moment. It is our mission to continue to create the most softest, most lushee-est, most squishee-est plushies just for you. The proprietary Worlds Softest Lush-Tec material helps us do just that, along with the love, the care and the special attention to safety that we craft into each item. ‘Hug to Believe’ is our never-ending promise to you." PRODUCT FEATURES The most lushiest, softest Lush-Tec plush in the world! Squooshy and expansive plushie world to choose from Variety of sizes, looks and cozy feelings are just a hug away. Safe Non-toxic Materials ABOUT BEVERLY HILLS TEDDY BEAR We make’em like they used to. To us this means making the highest quality products while offering exceptional value, and most importantly; impeccable ethics. Our products are lovingly designed by our plushie team in Sylmar, California. OUR PROMISE World's Softest Plush from the BEVERLY HILLS BEAR COMPANY is committed to the quality of our products and offering the best customer service possible. If you have any issues with your order or product, please contact us right away. We want to hear from you. Softness = Comfort & Solace World’s Softest Plush understands the importance of fostering cherished memories. Crafted with an exceptional high-density pile of fur, our plush toys redefine softness which sets a new standard in cuddly companions. Experience the pinnacle of plushness with World’s Softest Plush, a testament to innovation and comfort.